Case Study: Irwin Mitchell boosts brand awareness and inclusivity with Merkle

Irwin Mitchell boosts brand searches 27% with Merkle

The law firm Irwin Mitchell partnered with Merkle B2B to launch a brand campaign that would differentiate them by highlighting their human touch. Their challenge was to bring their "Expert Hand. Human Touch" positioning to life in order to drive awareness and positive engagement, connecting with audiences on an emotional level during often difficult moments.

Merkle developed a campaign featuring real client stories and ensured inclusivity was at its core by assembling a production team that was 30% disabled talent. The solution included TV, press, radio, and digital content. This approach by Merkle was a resounding success, leading to a 27% increase in brand searches, a 12% rise in web traffic, and a 37% jump in PPC enquiries, while also significantly raising the profile of disabled talent within the advertising industry.

Irwin Mitchell