Case Study: Income Insurance Limited achieves higher conversions and lower acquisition costs with Merkle and Tealium CDP

Income Insurance Limited cuts CPA by 40% with Merkle

Income Insurance Limited, one of Singapore's largest composite insurers, faced challenges with disparate customer data from online, offline, and third-party agent sources. To become more customer-centric and compliant with evolving privacy regulations, they partnered with the customer experience management company Merkle. Together, they selected the Tealium Customer Data Platform (CDP) to unify their data into a privacy-led, strategic asset.

Merkle implemented a solution with Tealium's CDP at its core, creating a centralized intelligence hub for real-time audience segmentation and activation. This enabled hyper-personalized marketing across channels, leading to a 40% reduction in cost per acquisition, a 92% increase in click-through rate, and a 452% year-over-year surge in online revenue. The work by Merkle and Tealium also migrated more customers to online renewals and won industry recognition for its brilliant use of data.

Income Insurance Limited