Case Study: Husqvarna boosts spare parts sales and customer satisfaction with Merkle

Husqvarna boosts spare part sales 56% with Merkle

Husqvarna, a company with over 300 years of heritage in outdoor products, faced a significant challenge with its online spare parts catalog. Their ecommerce platform, serving both professionals and residential gardeners, contained over 30,000 articles but was difficult to navigate. This friction was costing customers time and patience, ultimately driving them toward replacing products instead of repairing them, which contributed to e-waste. Husqvarna came to the vendor Merkle to close this gap and support their sustainability mission.

Merkle redesigned the entire digital spare parts experience from the ground up, creating an intuitive visual Spare Parts Finder. This solution allowed users to navigate the vast catalog through visual flows without needing technical knowledge. The result was an immediate and dramatic success, with a 500% increase in successfully located parts and a 56% uplift in spare part sales year-over-year. Spare parts now account for 25% of all online sales, and customer satisfaction at checkout rose by 20%. Merkle helped turn Husqvarna's sustainability ambition into measurable business growth.

Husqvarna