Case Study: Hobbycraft achieves 492% revenue growth with Merkle

Hobbycraft increases revenue by 492% with Merkle

Hobbycraft, a UK-based arts and crafts retailer, faced the challenge of significantly ramping up its digital advertising spend in the run-up to Christmas. Their existing PPC account had minimal spend, was fully automated, had limited coverage, and suffered from double-counted conversions. They engaged the vendor Merkle to completely rebuild their Google Ads account from the ground up.

Merkle implemented a comprehensive search strategy using DoubleClick Search to create over 7,000 product-specific ad groups. They utilized inventory feed campaigns for precise product targeting and segmented shopping campaigns by product value to optimize bids. The solution also included upper-funnel activity like Dynamic Search Ads and RLSA campaigns to capture customers at all research stages. This approach delivered exceptional results for Hobbycraft, including a 492% increase in revenue, a 421% increase in transactions, and a 54% increase in conversion rate.

Hobbycraft