Case Study: Hershey’s boosts direct-to-consumer sales with Merkle and Salesforce Commerce Cloud

Hershey's boosts orders 98% and sales 105% with Merkle

Hershey's faced the challenge of adapting to online shopping expectations and gathering first-party data to better understand its customers. The iconic chocolate brand partnered with Merkle to develop a direct-to-consumer strategic plan, aiming to create a frictionless path to purchase for its website visitors.

Merkle developed a cross-channel marketing and technology roadmap and built a one-stop DTC site on Salesforce Commerce Cloud. This solution led to a successful launch, resulting in a 98% increase in orders and a 105% increase in sales compared to the previous year.

Hershey’s