Case Study: Helvetia improves customer-centric digital experiences with Merkle

Helvetia boosts CX with Merkle, serving 925+ weekly users and 160+ daily portal visits

Helvetia, an international insurance group, aimed to become more customer-centric, digital, and agile. To support this digital transformation of its online channels, Helvetia partnered with Merkle. The challenge was to redefine its digital appearance and improve the customer experience across its website and new customer portal.

Merkle implemented a comprehensive solution using an agile workflow and technologies including Adobe Experience Manager. They developed a new UX design with a living styleguide and integrated a sophisticated customer portal with direct backend system connections. As a result, Merkle helped establish a consistent brand experience, with the portal receiving over 160 daily visits and users averaging 1.2 services per visit.

Helvetia