Case Study: General Assembly boosts site performance and conversions with Merkle

General Assembly boosts lead conversion 3x with Merkle

General Assembly, a global upskilling and talent provider, needed to modernize its digital platform to better serve learners and partners. They faced challenges with user experience, backend systems, and lead conversion, seeking a partner with expertise in design, SEO, and martech. They engaged Merkle to lead a collaborative revamp.

Merkle implemented a modern composable digital experience platform using Sitecore XM Cloud, alongside a creative refresh and performance optimizations. This solution improved page load speeds by 12.5%, increased visitor lead conversion rates by 3x, and boosted paid search click-to-lead conversion by 43%. General Assembly's marketing team gained agility for updates and better data insights, while learners enjoyed a more personalized and accessible website.

General Assembly