Case Study: Geely Automotive builds trust and drives 2,300+ sales with Merkle

Geely Automotive drives 48% of vehicle enquiries through its website with Merkle

Geely Automotive faced the challenge of entering the highly competitive Australian car market with zero brand awareness. Their goal was to build trust and drive demand for their new electric vehicle, the Geely EX5. Partnering with Merkle, the task was to create more than just a website; it required a digital-first experience to establish immediate credibility and generate leads.

Merkle built a localized digital flagship experience, featuring an immersive vehicle configurator and mobile-first design. The solution established Geely's credibility and directly drove commercial results. Merkle's work helped generate 48% of all national vehicle enquiries from the website, led to over 2,300 vehicles sold in six months, and saw the configurator achieve a 30% order conversion rate, outperforming industry benchmarks. The digital experience was later recognized as a global benchmark by Geely.

Geely Automotive