Case Study: Funlab boosts digital revenue and conversions with Merkle

Funlab boosts booking conversions 69% with Merkle

Funlab, a company providing competitive social experiences across Australia and New Zealand, partnered with the vendor Merkle in 2019. Their challenge was to translate their unique in-person venue experiences into the digital world. They aimed to improve their digital booking flow, efficiently manage their large family of brands, gain a holistic customer view, and deliver more value to their best customers.

Merkle implemented a solution that included a reimagined and optimized digital booking flow, a flexible integrated design system for their multiple brands, and the use of Salesforce to create a unified customer view. This enabled the launch of a subscription loyalty program called FunPass. The results included a 69% increase in conversion for the booking flow, a 100% increase in digital visits, and a 200% increase in digital revenue, effectively tripling their digital income.

Funlab