Merkle
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Case Study: Currys achieves higher conversion and CRM revenue with Merkle
A Merkle Case Study
Fortune 50 Mobile Retailer boosts CRM revenue 167% with Merkle
The customer, Currys, faced operational inefficiencies due to an outdated marketing system that relied on heavy manual processes. Partnering with Merkle and utilizing Adobe Experience Cloud (AEC) solutions, their challenge was to stabilize operations and automate tasks to better connect with customers.
Merkle implemented a scalable, triggered campaign solution that increased active campaigns from 40 to over 200. This approach used real-time data to personalize content and featured AI-driven subject lines. The results included a 25% decrease in cost to serve, a 3x increase in engagement, a 33% YoY increase in conversion, and a 167% YoY increase in CRM revenue, with the work earning industry awards.
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