Case Study: Focus Brands achieves a scalable, high-performance digital platform with Merkle

Focus Brands boosts homepage performance to 99 with Merkle

Focus Brands, a franchisor operating seven global food service brands, faced the challenge of modernizing its digital infrastructure to meet new consumer demands for contactless ordering. Their previous technology stack was unable to support their aggressive goal of having web and native apps account for 50% of sales, suffering from slow load times and unavailability during peak traffic. They partnered with vendor Merkle to undertake a digital transformation.

Merkle built a unified digital platform using Sitecore XM with Experience Edge, Vercel, and Next.js to create a scalable, high-performance solution. This new infrastructure provided increased stability, higher performance, and reduced complexity. The results were dramatically improved site speed, with homepage performance jumping to 99 from 52 and food menu performance rising to 98 from 58, establishing a foundation for efficient multi-channel sales and future growth.

Focus Brands