Case Study: Dyreparken achieves personalized omni-channel guest engagement with Merkle and Braze

Dyreparken boosts cross-sell 3.5% with Merkle

Dyreparken, a zoo and amusement park, faced a challenge with its fragmented digital tools, which were unable to deliver personalized experiences across channels and required excessive manual work. The park's marketers struggled to leverage customer data and their app effectively, resulting in a lagging digital experience. They partnered with Merkle to implement a new system to automate and improve their customer communications.

Merkle implemented the Braze platform, integrating it with the park's ERP system and app to enable highly personalized, automated messaging. This solution allowed Dyreparken to run omni-channel campaigns with ease. The results were significant, with 7.9% of messages converting to sell unsold show seats and 3.5% converting to cross-sell other experiences. Merkle's solution also improved email deliverability, reduced support tickets, and increased team productivity.

Dyreparken