Case Study: Dr. Barbara Sturm achieves 94% Q4 revenue growth with Merkle

Dr. Barbara Sturm boosts Q4 revenue 94% with Merkle

Dr. Barbara Sturm, a luxury skincare brand, faced the challenge of market saturation and decreasing demand from its existing audience, hindering its ambitious growth targets. The vendor Merkle was engaged to help shift the brand's reliance away from short-term ROI and organic growth towards a more sustainable, long-term strategy.

Merkle implemented a full-funnel media strategy to expand Dr. Sturm's audience, focusing on building awareness and introducing new customers. By using data to identify key audience groups and the best environments to reach them, Merkle expanded coverage to new high-impact platforms. This approach significantly increased remarketing audience pools, which improved lower funnel reach and resulted in a 94% increase in year-over-year Q4 revenue for Dr. Barbara Sturm.

Dr. Barbara Sturm