Case Study: Danske Spil revives the LOTTO draw experience with Merkle

Danske Spil delivers over 10,000,000 draw experiences with Merkle

Danske Spil, the national lottery in Denmark, faced the challenge of recapturing the lost excitement of live TV lottery draws within their digital LOTTO app. Partnering with digital transformation vendor Merkle, they sought to move beyond their existing "Your luck" feature and recreate a thrilling, personalized draw experience for the modern, mobile user.

Merkle implemented a new digital draw experience within the app that personalized the wait for winning numbers with cheering messages and on-screen celebrations like fireworks. This solution enhanced engagement for existing users and provided an easy entry point for users of traditional paper coupons. The vendor, Merkle, helped deliver impressive results, including over 10,000,000 draw experiences and 500,000 app sessions weekly, solidifying the app as Danske Spil's leading digital sales platform.

Danske Spil