Case Study: danbolig personalises home search with AI-powered neighbourhood storytelling from Merkle

Danbolig boosts engagement 75% with Merkle

Merkle partnered with danbolig, a Danish digital real estate platform, to address a key challenge in property search. While danbolig possessed extensive local neighborhood data, potential buyers, especially young families, struggled to envision daily life in an area based on traditional filters and listings alone. The challenge was to transform cold data into personal stories to help buyers emotionally connect with unfamiliar neighborhoods.

The solution was Din Boligpræsentation, a digital experience built by Merkle. It combined user lifestyle input, danbolig's local recommendations, and property data to generate AI-powered, personalized narratives for each home seeker. The results were significant: users engaging with the feature showed 75% higher engagement, the experience had a 26% conversion rate, and 10% of users became qualified leads. Merkle's work strengthened danbolig's market position and demonstrated clear product-market fit.

Danbolig