Case Study: danbolig drives higher engagement and conversion with Merkle’s Favorite Places solution

Danbolig boosts conversion by 44.44% with Merkle

Merkle partnered with danbolig, one of Denmark's largest real estate chains, to address a challenge in the home-buying journey. While buyers sought authentic neighborhood insights, sellers had no natural way to share their local knowledge and pride. Danbolig wanted to bridge this gap by turning emotional, local experiences into engaging, data-driven content for potential buyers.

The solution was the "FAVORITSTEDER" (Favorite Places) feature, implemented by Merkle. This tool allowed sellers to pin and describe their favorite local spots on interactive property maps, creating a shared layer of user-generated content. The results were significant, including a 98.82% increase in page views, a 44.44% higher conversion rate, and an average of nearly three more minutes spent on site by engaged users, strengthening danbolig's people-first brand.

Danbolig