Case Study: DA Direkt achieves higher conversion with Merkle’s digital website relaunch

DA Direkt boosts conversion 12% with Merkle

DA Direkt, a subsidiary of the Zurich insurance group, faced the challenge of differentiating itself in a highly competitive direct insurance market. They partnered with Merkle to enhance their digital competencies with a modern look and feel, an easy digital experience, and a focus on personal customer service to increase conversion rates and optimize usability.

Merkle implemented a new branding concept and website using a mobile-first approach and the Sitecore Experience Accelerator (SXA) CMS. The solution featured a new logo, simplified user-focused language, and a comprehensive styleguide. As a result, Merkle delivered a 12% higher conversion rate, validated by A/B testing, and provided DA Direkt with an intuitive platform that makes it easy for customers to complete contracts on any device.

DA Direkt