Case Study: Crocs achieves personalized shopping engagement with Merkle’s Jibbitz™ Personalizer

Crocs boosts average order value by 18% with Merkle

Crocs sought an agency to bring its Jibbitz shoe charms to life online, allowing customers to showcase their unique style. They partnered with Merkle for its expertise in design, user experience, and technology to address this challenge.

Merkle implemented the Jibbitz Personalizer, an interactive tool integrated into Crocs’ Salesforce Commerce Cloud platform. This solution enabled buyers to visually personalize and purchase charms for their shoes. The project resulted in an 18% increase in average order value and doubled the units sold per transaction, earning recognition from several prestigious awards.

Crocs