Case Study: Credit Suisse modernizes its digital platform with Merkle

Credit Suisse modernizes its financial platform with Merkle and two Scrum teams

Credit Suisse, a leading financial services provider in Switzerland, partnered with Merkle to undertake a major rebranding initiative. The bank's challenge was to reposition itself with a modern, updated image and provide clients with a fresh financial platform. Merkle was tasked with implementing the technical aspects of this project, specifically responsible for the front-end and back-end relaunch while orchestrating a complex multi-agency setup.

Merkle implemented the solution using the agile Scrum method, coordinating two teams to build a powerful frontend and backend on the existing Adobe Experience Manager. This created a fast, reliable, and user-centric platform that features clear storytelling, product information, and tools like online calculators. The close cooperation ensured a smooth knowledge transfer and go-live, establishing a future-proof technical foundation for Credit Suisse's rebranding goals.

Credit Suisse