Case Study: Compare the Market achieves 55% CRM revenue growth with Merkle

Compare the Market boosts CRM revenue 55% with Merkle

Compare the Market, a major UK price comparison brand, faced a market shifting towards AI-driven convenience. Customers found comparison sites effortful, and internal barriers like fragmented data and legacy systems limited agility. To reinvent its customer experience, Compare the Market partnered with vendor Merkle and the Braze platform to transform its brand mascot into a real, intelligent service.

Merkle helped rebuild the data foundation and streamline communications, turning the AutoSergei mascot into a personalized, cross-channel experience. This solution delivered a 55% increase in CRM revenue contribution in nine months, generated 120 million personalized pricing recommendations, and significantly reduced operational complexity, alongside winning multiple industry awards.

Compare the Market