Case Study: Clarins drives commerce innovation and customer experience with Merkle

Clarins boosts mobile app adoption to 30% with Merkle

Clarins, a leading global beauty brand, faced the challenge of accelerating its direct-to-consumer business. To achieve sustainable growth, it needed to build new platforms to foster customer loyalty and engage new audiences. Clarins partnered with the vendor Merkle for this digital transformation.

Merkle implemented a comprehensive commerce solution for Clarins, primarily using Salesforce Commerce Cloud. Their work included developing an AI-powered skin analysis tool, enhanced virtual try-ons, a multi-currency website, and a modern mobile app. Merkle also built the integration for Clarins to launch on TikTok Shop. This partnership over a decade helped Clarins achieve a top-rated mobile app, successfully reach new markets, and lay a strong foundation for AI-driven innovation.

Clarins