Case Study: Cisco increases ROAS on Amazon with Pacvue and Merkle

Cisco increases ROAS by 22% with Merkle

Cisco needed a more efficient way to manage its extensive eCommerce campaigns across five European markets on Amazon. The challenges included an inability to get a combined view of all markets or optimize keywords and bids efficiently, making the process extremely time-consuming. Merkle implemented the Pacvue enterprise software suite to address these issues.

Using Pacvue’s tools for day parting, rule-based optimization, and automated budget pacing, Merkle helped Cisco significantly increase its return on ad spend. The solution led to a 24% increase in revenue and orders and a 22% improvement in ROAS, while also saving approximately three hours per week on manual optimizations.

Cisco