Case Study: Carglass achieves more appointments with Merkle's YouTube geo-experiment

Carglass adds 1,125 appointments with Merkle's YouTube geo-experiment

The customer, Carglass, a market leader in vehicle glass repair, faced the challenge of a shifting media landscape. Their traditional TV and radio strategy was becoming less effective at reaching younger audiences. To test the value of online video, they partnered with the vendor Merkle to conduct a geo-experiment on YouTube.

Merkle implemented a targeted YouTube campaign focused on lower-funnel audiences. They used a controlled geo-experiment methodology to statistically measure the campaign's impact on online appointments, the key KPI. The results were significant, with Merkle attributing 1,125 additional appointments directly to the YouTube activity, proving its value and paving the way for further testing.

Carglass