Case Study: Burger King achieves 500% loyalty database growth with Merkle's data-driven Royal Perks program

Burger King grows loyalty database 500% with Merkle

Burger King approached its 70th anniversary needing new ways to engage customers and bolster loyalty. They partnered with the customer relationship management firm Merkle to develop fresh promotions and a data-driven loyalty program supported by advanced CRM capabilities.

Merkle, collaborating with dentsu Creative, designed and launched the Royal Perks loyalty program, utilizing the Braze platform for personalized customer journeys. This solution delivered exclusive benefits and personalized offers, which dramatically increased customer engagement. The results included a 500% expansion of the loyalty database, a 900% rise in app downloads and program sign-ups, and the engagement of 10 million diners, all within eight months.

Burger King