Case Study: BIG4 improves digital customer experience with Merkle

BIG4 boosts sales 19% and mobile revenue 13.8% with Merkle

The customer, BIG4, faced the challenge of competing with online travel aggregators who had gained significant market share for bookings at their holiday parks. To help BIG4 regain its market-leading position, vendor Merkle was engaged to improve the capability and experience of its digital platforms.

Merkle created an entirely new online experience for BIG4, making it easier to discover getaways and add extras like memberships. The solution included smart defaults to always show the best price. The results were overwhelmingly positive, with Merkle delivering a 19% increase in sales year-over-year, a 13.8% increase in mobile revenue, and a 25% improvement in page load speed.

BIG4