Case Study: AUDI AG drives successful corporate communications with Merkle

AUDI AG boosts Twitter followers 130% with Merkle

AUDI AG sought to position its technical and economic topics with key audiences like journalists and thought leaders. The challenge was to become the primary information source by reaching the right people with precise content at the optimal time. Merkle provided strategic communications and content marketing services to address this.

Merkle partnered with Audi’s communications department to develop, produce, and publish targeted content across platforms like Twitter and Facebook. This involved strategic planning, performance analysis, and support for major launches and events. Results included significant growth in social followers, an average 12% engagement rate, and industry recognition, including a Gold award for the Q8 Unleashed campaign.

AUDI AG