Case Study: Arla Foods achieves a streamlined global GA4 analytics framework with Merkle

Arla Foods migrates 122 properties to GA4 with Merkle

Arla Foods, a major dairy producer operating across 55 global markets, faced a fragmented analytics landscape with the impending sunset of Universal Analytics. Partnering with vendor Merkle, Arla needed to migrate 122 website properties to a new platform without disrupting operations, while also creating a scalable global framework and reducing tracking complexity.

Merkle implemented a streamlined GA4 measurement framework for Arla, reducing tracked events by 70% without losing critical insights. The successful migration of all 122 properties resulted in zero disruption to business-as-usual activity. Merkle's solution provided Arla with a future-proof, globally governed analytics system that enables smarter, faster decision-making across the organization.

Arla Foods