Case Study: Arhaus boosts direct mail response and sales with Merkle's Merkury

Arhaus boosts response rate 46% with Merkle

Arhaus, a home furnishings retailer, faced the challenge of shoppers frequently abandoning its website without making a purchase. To drive sales growth, they partnered with Merkle to find a method to connect with these potential new customers who were not already in their buyer file.

Merkle implemented a solution using its Merkury proprietary technology to identify website visitors who abandoned their sessions and recognize the products they viewed. This allowed Arhaus to mail catalogs to this highly qualified audience. As a result, this new source of names performed 46% better in response rate and 63% better in dollars per book compared to other acquisition lists, providing a significant incremental boost for Merkle's client.

Arhaus