Case Study: Annie Selke expands reach and identifies new customers with Merkle Merkury

Annie Selke boosts target customer reach 200% with Merkle

The customer Annie Selke, a high-end home goods brand, faced challenges in effectively reaching and identifying new customers through its existing email marketing platform. They needed to grow visibility while maintaining their exclusive brand feel and questioned the value of their lightbox and cart abandonment programs. They engaged vendor Merkle and its Merkury platform to test a more sophisticated solution.

Merkle implemented its Merkury web visitor identification and triggered email technology, including Send-Time Perfection and Shopping Elsewhere Triggers, as well as triggered lightbox services. This allowed Annie Selke to engage customers with personalized messages at optimal moments and integrate digital efforts with direct mail campaigns. The solution delivered a 200% increase in their target customer reach and achieved a 16% open rate on emails to disengaged customers, providing an immediate return on investment.

Annie Selke