Case Study: Amica Mutual Insurance Company achieves omnichannel marketing efficiency with Merkle

Amica Mutual Insurance Company cuts campaign time-to-market by 2+ days with Merkle

Amica Mutual Insurance Company needed to modernize its data-driven marketing to improve efficiency and create connected customer experiences across channels. They faced challenges with fragmented data, legacy technology, operational inefficiencies, and the need for strict regulatory compliance. The company engaged Merkle as a growth partner to address these issues.

Merkle implemented a modern, security-compliant composable marketing ecosystem, powered by its Merkury identity resolution and a unified data platform using Snowflake. This solution streamlined workflows and enabled real-time segmentation for personalized, omni-channel activation. As a result, Amica achieved over $18 million in annual cost savings, reduced campaign time-to-market by more than two days, identified over 70% of website visitors, and cut implementation costs by 50%.

Amica Mutual Insurance Company