Case Study: Albert Heijn boosts engagement and digital accessibility with Merkle

Albert Heijn boosts email engagement 16% with Merkle

Albert Heijn, a major supermarket chain in the Netherlands, wanted to highlight its social responsibility and digitize a physical animal card collection campaign to enhance customer engagement. They partnered with the vendor Merkle to address this challenge, utilizing experience design and CX strategy services with technology from Selligent, by Marigold.

Merkle transformed the campaign into an accessible digital experience, featuring interactive email elements like a Soundbox and quiz. This approach led to significant results, including a 16% higher open rate, a 28% engagement rate with the Soundbox, and a 75% decrease in opt-outs. Merkle successfully helped Albert Heijn boost engagement while aligning with digital accessibility standards.

Albert Heijn