Case Study: AARP achieves personalized, real-time engagement with Merkle

AARP consolidates 650M+ individuals with Merkle to power personalized experiences

AARP wanted to deliver more relevant, real-time content to its members but was challenged by data silos and an inability to capture new insights. Their goal was to increase responsiveness and provide a more personalized experience across preferred channels, which required a complete transformation of how they operated and managed data. They partnered with Merkle to address these challenges.

Working with Merkle, AARP built a new enterprise data platform within an Amazon Web Services (AWS) cloud environment. This consolidated solution supports campaign management, real-time services, and analytics. The outcome was a consolidated, enterprise-wide database that unifies millions of known individuals, enabling AARP to better synchronize messages and streamline its reporting.

AARP

Bill Gale

Vice President, Information Strategy and Infrastructure