Case Study: AAA Life launches a new marketing data platform on AWS with Merkle

AAA Life reduces database update timelines by 90% with Merkle

AAA Life faced challenges with its marketing campaigns, including lengthy timelines for execution and difficulty in segmenting and targeting customers. Their ability to measure performance was limited, causing delays of 30 days or more to bring campaigns to market. To address this, they partnered with Merkle to develop a new marketing data platform on AWS.

Merkle implemented an integrated customer and prospect database using Amazon Redshift, which included rebuilding models for targeting and enabling customer data integration. The solution featured a new Tableau reporting suite and a dynamic campaign execution process. This resulted in a 90% reduction in the database update timeline and the ability to score 2.5 billion individual models across segments, significantly improving campaign efficiency and insights for AAA Life.

AAA Life