Case Study: AAA Life increases speed to market with Merkle and Adobe Campaign

AAA Life cuts campaign build and deployment time by 76% with Merkle

AAA Life, a national life insurance provider, faced a complex marketing challenge due to varying state regulations that dictated their targeting and segmentation. To reduce effort and increase their speed to market for campaigns, they partnered with Merkle to re-platform their marketing technology suite using a customized implementation of Adobe Campaign.

Merkle implemented, configured, and customized Adobe Campaign, developing a process for AAA Life to dynamically pass targeting rules to the platform. This solution from Merkle resulted in a 76% reduction in monthly campaign build time, a 75% reduction in setup time, and a 60% reduction in effort for metadata setup, significantly increasing their speed to market.

AAA Life