Case Study: OKI Data aligns go-to-market sales and accelerates sales cycles with Mereo

Oki Data wins an unfair share of sales cycles with Mereo

Oki Data, a manufacturing and distribution company, faced challenges where its sales team and channel partners were targeting the wrong buyers with a generic, product-focused message. Their geographically dispersed team also failed to present a unified and compelling value proposition to prospects. They engaged Mereo for sales, operations, and enablement services.

Mereo equipped the Oki Data sales team to interact with executive buyers by addressing their specific pains. They provided a client-centric sales kit to deliver a clear, differentiated message and implemented a best-in-class training program to prepare both new and existing representatives. According to the Vice President of US Commercial Sales, the partnership with Mereo was instrumental in aligning their go-to-market platform, allowing them to win an unfair share of sales cycles.

Oki Data