Case Study: Bazaarvoice achieves rapid revenue growth and a successful product launch with Mereo

Bazaarvoice grows revenue from $38 million to $168 million with Mereo

Bazaarvoice, a global social commerce solutions provider, faced challenges in scaling revenue ahead of its IPO, lacking a proven team and approach to build a partner channel. They also needed an interim product marketing lead for a critical product launch. They engaged Mereo for solution management and solution marketing services.

Mereo implemented a partner engagement framework and master go-to-market plan, onboarding key partners with playbooks and enablement. They also provided an interim product marketing resource to manage a successful award-winning launch. The solution helped Bazaarvoice ramp revenue from $38 million to $168 million over several years, including a successful IPO.

Bazaarvoice