Case Study: Axway drives subscription growth and sales alignment with Mereo

Axway boosts marketing-generated opportunities 45% with Mereo

Axway, a publicly traded leader in API management and application integration SaaS, faced significant challenges in its transition to a subscription-based model. The company lacked a formal go-to-market plan, experienced silos between marketing, sales, and product teams, and needed comprehensive sales enablement. Mereo was engaged to provide solution management, sales, operations, and enablement services.

Mereo implemented a strategy that included building cross-functional teams and creating solution playbooks to align the organization. They designed and delivered a blended sales enablement curriculum, featuring interactive workshops at global kickoff events. This solution from Mereo drove measurable results, including a 7.5% growth in subscription revenue in 2018, a 45% increase in marketing-generated opportunities, and a 33% improvement in sellers' confidence and capability.

Axway