Case Study: Adstream achieves stronger value-based selling and market positioning with Mereo

Adstream elevates value-based selling across 27 countries with Mereo

Adstream, an $85.9 million digital asset management software and services leader, faced challenges as it shifted from a product-led to a value-based sales model. They lacked a formal sales process and consistent messaging, struggled with market perception, and focused only on lagging indicators. They engaged Mereo for sales, marketing, operations, and enablement services to address these issues.

Mereo implemented a standardized strategic selling system and differentiated value messaging playbooks. This provided structure, unified the global team with a common language, and shifted the culture to be buyer-focused. The results included improved access to decision makers, better win rates, and elevated market perception, which helped position Adstream for acquisition.

Adstream