Case Study: Accel-KKR achieves sustainable revenue growth with Mereo

Accel-KKR equips a 1,400-implementation sales team in 4 weeks with Mereo

The customer, Accel-KKR, a technology-focused private equity firm, faced stagnated revenue growth at one of its operating companies. The challenge was an ineffective approach to cross-selling across a combined portfolio of solutions and a need to onboard new sales professionals with a stronger value proposition. The vendor, Mereo, was engaged for sales, operations, and enablement services.

Mereo implemented a rapid solution, enabling the merged sales team within four weeks. This included a common sales process, a solution playbook, and a differentiated value proposition, all reinforced through role-play at a global sales kickoff. Mereo also created a new buyer-oriented go-to-market strategy and provided interim product marketing support. The results equipped the sales force to drive more compelling conversations, operationalizing sustainable revenue growth for Accel-KKR's operating company.

Accel-KKR