Case Study: IT Infrastructure and Business Consulting Company achieves high campus engagement and candidate identification with Mercer Mettl

Identifying potential future leaders on college campuses with Mettl

The **IT Infrastructure and Business Consulting Company** wanted to strengthen its campus engagement efforts by creating a contest that would assess B-school graduates across multiple skills, promote its brand, and identify promising students for CXO interaction. It partnered with **Mercer Mettl** for a pre-hiring engagement initiative using an online assessment and coding simulator experience.

**Mercer Mettl** built a highly interactive online contest featuring simulations, puzzles, case studies, spreadsheet analysis, and psychometric testing. The first round ran across 27 business schools and attracted more than 2,300 students from India, Dubai, Manila, and Singapore. The campaign drove strong engagement, with 82% of candidates satisfied with the assessment software and 87% rating support as very efficient, while the leaderboard and shareable results boosted competition and visibility.