Case Study: SRL Diagnostics achieves culturally fit sales teams and increased partner appointments with Mercer Mettl

How SRL Diagnostics segmented its cultural fit employees for effective selling with Mercer | Mettl’s expertise

SRL Diagnostics, an India-based diagnostics company with ~6,000 employees and operations across India and several countries, needed to restructure its sales force into three role-specific teams to meet surging demand during the COVID-19 pandemic. Facing the challenge of retaining staff while precisely segmenting them by role fitment and competencies, SRL Diagnostics engaged Mercer Mettl to design and deliver a competency-based sales assessment and framework to support fast, accurate team realignment.

Mercer Mettl conducted stakeholder meetings, created a tailored competency framework, administered assessments, benchmarked scores and supported report interpretation and interviews to place employees into the three sales buckets. Mercer Mettl’s solution drove a significant increase in channel-partner appointments, improved partner relationships, delivered a positive candidate experience, and enabled SRL Diagnostics to build culturally fit teams that better leveraged individual strengths to meet business objectives.

SRL Diagnostics

Farasat Khan

Head, Learning and Development