Case Study: Vikram Tea achieves a high-performing, scalable 250+ sales team with Mercer Mettl's customized psychometric assessments

Boosting sales recruitment and L&D for Vikram Tea

Vikram Tea, a Maharashtra‑based tea manufacturer expanding across India and overseas, needed a reliable way to build a high‑performing sales force that matched its culture and remote‑work requirements. The company sought a detailed competency framework, tools to assess training needs, and filters for mid‑ and senior‑level sales profiles. Mercer Mettl was engaged to provide customized psychometric assessments and expertise to upgrade Vikram Tea’s candidate selection criteria.

Mercer Mettl designed a tailored competency framework, delivered validated sales‑focused psychometric tests (translated into local languages), and supplied data‑rich, easy‑to‑use reports for objective benchmarking and shortlisting. The solution enabled Vikram Tea to hire 20–25 quality salespeople per month—building a sales force of 250+ new professionals—while identifying targeted L&D needs and improving recruitment accuracy and decision‑making across levels.

Vikram Tea

Farhan Khan

Talent Acquisition Specialist