Case Study: Trouva achieves 6x referral uplift and 22% share rate with Mention Me

Why referrals are a lucky find for retailer Trouva

Trouva is an online marketplace for independent boutiques (launched 2015) offering over 40,000 distinctive fashion and home products and growing rapidly—3000% in its first year. Facing fast expansion, Trouva needed a referral solution that could be deployed quickly without tying up internal development resources so it could turn its highly shareable product range into a scalable acquisition channel.

Trouva outsourced its referral programme to Mention Me for fast integration and built-in A/B testing to find the best offers and sharing methods (including a “name sharing” checkout option). Over three tests in six months they saw testing drive a 6x improvement, achieved a 22% share rate in peak months, and now attribute about 5% of new customer acquisition to referrals.

Trouva

Mark Patchett

Marketing Director