Case Study: Spoke achieves 180% increase in customer sharing and 16% referral conversion with Mention Me

Why referral is a perfect fit for menswear retailer SPOKE

Spoke is a fashion‑tech menswear brand (launched 2014) that focuses on a limited range of made‑to‑order classic pieces in extended sizes to deliver consistently great fit and quality. With high customer satisfaction, Spoke’s challenge was to scale brand awareness and acquisition by turning happy customers into reliable referrers.

Spoke partnered with Mention Me to run a tailored referral program, using A/B testing and a frictionless “Share by Name” feature to optimize creative, offers and messaging. The program produced a 180% increase in customers sharing referrals, a 16% average conversion rate on recommendations (rising to 24% in peak months), and referred customers who shop 6% more frequently than non‑referred buyers.

Spoke

Ben Farren

Founder & CEO