Case Study: Schuh achieves over £160k in referred revenue in 14 weeks with Mention Me

Tailor made referral programme is perfect fit for footwear retailer Schuh

Schuh, a leading footwear retailer, wanted to turn customers’ enthusiasm for its on-trend shoes into new customer acquisition. The challenge was to capture real-world and social recommendations—including face-to-face referrals—and deploy a referral solution that worked across social channels and tracked personal referrals.

Mention Me implemented a tailored referral programme featuring its “Share by Name” functionality, multi-channel social sharing and ongoing A/B testing of offers and creative. In the first 14 weeks the programme drove over £160k in revenue from referred customers; referred customers have a 12% higher AOV and make 10% more purchases, share rate rose 15%, purchase rate rose 17%, and one-third of referred customers originated via Name Sharing.

Schuh

Clair Masson

Deputy Head of eCommerce (Trading)