Case Study: Healthspan (UK’s no.1 direct vitamins & supplements supplier) achieves 2.5x referral performance and a top‑4 online acquisition channel with Mention Me

Successfully supplementing marketing by enabling customers to share with friends

Healthspan, the UK’s leading direct supplier of vitamins and supplements, saw a clear referral opportunity from its loyal, repeat customers but its in‑house catalogue referral process relied on spreadsheets and manual checks and wouldn’t scale for the online channel. The team wanted a fast, fully automated solution they could test and optimise to drive online growth.

Working with Mention Me, Healthspan launched a native referral programme in just one month and ran continuous optimisation tests. The automated system made administration simple, increased engagement and sharing, and within six months referral became the business’s 4th biggest online acquisition channel, with performance up 2.5× and referred customers showing higher average order values.

Healthspan

Jennifer Jackson

Digital Marketing Manager