Case Study: Moda In Pelle achieves 85% revenue uplift and lower acquisition costs with Mention Me

Results from targeting referrer lookalike audiences on paid social

Moda in Pelle, a premium footwear brand, faced reduced targeting accuracy after iOS changes and needed a cost-effective way to find high-value customers who would love the brand. Working with Mention Me and FUTCOM, the team turned to first-party referral data to build more precise lookalike audiences on Facebook.

By targeting those referrer lookalikes, Moda in Pelle began acquiring higher-quality customers within two weeks—shoppers who spent more than average and cost less to acquire. The tactic is now a core part of its paid social strategy and delivered strong uplifts versus other lookalike audiences: +85% revenue, +7% purchases and −3% CPC.

Moda In Pelle