Case Study: Emma Bridgewater achieves 11% uplift in new customer acquisition in 6 months with Mention Me

Referral marketing makes an impact at an iconic brand

Emma Bridgewater, the iconic British pottery brand known for its colourful, homely designs, wanted to turn its highly engaged customer base into a reliable channel for new customer acquisition but lacked in‑house referral expertise and had an outsourced e‑commerce setup. The team needed a partner who could deliver a technically simple integration while allowing a brand‑led, personalised referral experience.

They chose Mention Me to run a refer‑a‑friend programme, implementing a customised referral journey and AB testing quickly and without heavy developer work. Within six months the programme drove an 11% uplift in new customers (with testing improvements up to 21x), over 35% of referrals via name‑sharing, 29% of new customers later referring others, and most referred customers purchasing within a week.

Emma Bridgewater

Greg Hockley

Trading Director