Case Study: Pasta Evangelists achieves 15%+ of new customer acquisition through referrals with Mention Me

Referral makes a tasty contribution to the growth of Pasta Evangelists

Pasta Evangelists, founded in 2017, quickly built a reputation for high-quality fresh pasta sold by subscription or one-off boxes. With customers already enthusiastic about the product, the challenge was to capture that advocacy and turn word-of-mouth into a scalable acquisition channel.

Partnering with Mention Me, they launched a fully customisable refer-a-friend programme using mouth-watering creative, cohort A/B testing and a frictionless Name Share mechanism. The result: referrals now drive over 15% of new customers, referred customers increased 67% versus the first three months, more than 35% of referrals come via Name Share, and 37% of revenue from referred customers is generated by their subsequent orders.

Pasta Evangelists

Finn Lagun

Head of Marketing