Case Study: Monica Vinader achieves an 11% increase in customer acquisition in three months with Mention Me

Opening up a new acquisition channel in just three weeks

Monica Vinader is a British luxury jewellery brand that has grown rapidly online and in stores. Wanting a new, incremental customer acquisition channel, their online team targeted friends of existing customers and decided to test referral marketing to drive measurable growth.

They partnered with Mention Me to outsource and launch a branded referral programme in just three weeks, retaining creative control and running six optimisation tests in the first three months. The programme delivered an 11% uplift in customer acquisition in that period, with nearly 40% of referrals coming from Mention Me’s name‑sharing technology and several tests improving the referral funnel by more than 30%.

Monica Vinader

Hannah Spicer

Head of Digital Content & Projects